Eastbourne goes groovy

With pebbly beaches and unpredictable weather, many of the seaside resorts on Britain's South coast have suffered from an image problem for the past few years.

But now one town is attempting to shed its image of blue rinses and white cardies.

Eastbourne is re-modelling itself as a hip and happening place, to attract a younger crowd with money to burn.

But can a change of image really work for Eastbourne?

See BBC web site Eastbourne goes groovy for more details

Updated: Tuesday, August 9, 2005 9:42